Privacy Policy
Last Updated: September 30, 2026
1. Overview
American Fixture Warehouse (“AFW,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal and business information responsibly.
This Privacy Policy explains the types of information we collect, how we use and share that information, and the choices available to you when you visit our website, register for a wholesale account, request a quote, place an order, or otherwise interact with AFW.
2. Information We Collect
We may collect information that you provide directly to us, including:
- Name and contact information, such as email address and phone number
- Company name and business information
- Billing and shipping addresses
- Business tax identification, resale certificate, or other tax-exemption information
- Website address and information provided as part of a wholesale account application
- Order, quote, purchase, and transaction information
- Communications, inquiries, and customer service requests
- Payment and transaction information associated with your purchases. Credit card payments are processed through a third-party payment processor, and AFW does not directly collect or store full credit card numbers.
We may also automatically collect certain technical and usage information when you use our website, such as IP address, browser type, device information, pages visited, referring pages, and website interaction data through cookies and similar technologies.
3. How We Use Information
We may use the information we collect to:
- Review and manage wholesale account applications
- Verify business and tax-exempt status
- Prepare quotes and process orders
- Process payments and maintain transaction records
- Arrange shipping, freight, local pickup, and blind drop shipping
- Communicate regarding orders, inventory, account status, or customer service matters
- Prevent fraud, misuse, or unauthorized activity
- Maintain and improve our website, products, and services
- Analyze website traffic and usage
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Send promotional or marketing communications when you have signed up or otherwise agreed to receive them
- Comply with legal, tax, accounting, and regulatory obligations
4. Cookies & Website Analytics
We use cookies and similar technologies to operate our website, remember user preferences, understand how visitors use the site, and improve website performance.
We may also use third-party analytics and technology providers to help us measure website traffic and usage.
You may control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the website.
5. How We Share Information
AFW does not sell personal information for monetary consideration.
We may share information with service providers and business partners when reasonably necessary to operate our business, including:
- Website hosting and e-commerce providers
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Payment processors and financial service providers used to securely process customer payments
- Freight carriers, shipping providers, and logistics partners
- Accounting and business management service providers
- Analytics and technology providers
- Email and communication service providers
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Professional advisers, such as accountants or other business advisers
These parties may receive only the information reasonably necessary to perform the applicable service or fulfill the applicable business purpose. We may also disclose information when reasonably necessary to comply with applicable law, legal process, or a lawful request from a government authority.
6. Shipping & Drop Shipping Information
When AFW arranges shipping or blind drop shipping, certain recipient information may be shared with freight carriers, shipping providers, or other logistics partners as necessary to fulfill and deliver the order.
Wholesale customers are responsible for ensuring that they have the authority to provide AFW with their customers’ shipping and contact information when requesting drop shipment services.
AFW uses such information for order fulfillment, shipping, delivery, customer service, and related business purposes.
7. Marketing Communications
If you sign up for promotional communications or otherwise agree to receive marketing emails from AFW, we may use your contact information to send product updates, promotions, or other business communications.
You may unsubscribe from marketing emails at any time by using the unsubscribe option provided in the message or by contacting us.
You may still receive non-promotional communications relating to your account, orders, payments, shipping, or other business transactions.
8. Data Retention
We retain personal and business information for as long as reasonably necessary to maintain customer accounts, fulfill orders, maintain transaction and tax records, resolve disputes, enforce agreements, and comply with applicable legal, accounting, and business requirements.
Retention periods may vary depending on the type of information and the purpose for which it was collected.
9. Data Security
We use reasonable administrative, technical, and organizational measures to protect information from unauthorized access, loss, misuse, or disclosure.
Credit card payments are processed through a third-party payment processor. AFW does not directly collect or store full credit card numbers.
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
10. Changes to This Privacy Policy
AFW may update this Privacy Policy from time to time to reflect changes in our business practices, website, services, or applicable requirements.
Changes will be posted on this page with an updated “Last Updated” date.
11. Contact Information
If you have any questions regarding this privacy policy, you may contact us using the information below:
American Fixture Warehouse
2933 Amwiler Court Suite C
Atlanta, Georgia 30360
sales@americanfixturewarehouse.com
404-346-7755